The agreement will see Neymar wear Puma’s ‘King’ model of football boot (see picture) and act as a brand ambassador off the pitch, wearing Puma’s lifestyle, training, and sport-inspired footwear and apparel products.
Neymar recently parted company with long-term endorsement partner Nike, ending a 15-year relationship between the player and brand. Neymar, however, will maintain links with Nike which is kit supplier to the Brazil national team and his club, Paris St Germain.
According to the US sports network ESPN, only four executives at Puma knew about the Neymar deal and that it was “a big secret in the company”.
Bjørn Gulden, chief executive of Puma, said. “He is one of the best players in the world and extremely influential for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”