August 9th, 2008Pens and Programs
Introduction
Even though Internet access in Nigeria has become relatively cheaper in recent years and more people are beginning to embrace the possibilities created by it, the medium is still grossly underutilized in the country especially when compared with usage statistics in many other countries, particularly her African neighbors like South Africa and Kenya. The primary cause of this low level of utilization is traceable to a serious lack of awareness and unavailability of useful and usable web based services and applications.
The best way to scale these challenges is the large scale development of low cost and free-to-use web based services coupled with a massive sensitization drive that must be cost effective and must permeate even the lowest strata of the Nigerian society.
About the program
Pens & Programs (P&P) is an extensive program where we intend to form partnerships and collaborative ventures with members of the Nigerian mainstream media in a bid to develop websites and web based services for Nigerians and in the process creating awareness and garnering large scale acceptance by the public (“Pens” represents the media while “Programs” represents the [computer] programmers – us).
The goal of P&P is to brainstorm with partners in a bid to develop unique and workable ideas for websites, web applications and web based projects that would be of significant benefit to Nigerians. Once an idea has been generated, both parties will be expected to play specific roles leading to its actualization. (These roles are described in the section “Roles” further down)
The Nature of the program
Pens & Programs is an umbrella program and is comprised of several sub-programs each focusing on specific aspects of the overall P&P blueprint. Below is a list (and short description) of the already commissioned sub-projects. As we go along, new sub-projects will be added.
- Blogarithm
The focus here is on blogs and media participation in local and global discussions via the platform of the web. (Click here for more info on blogs). The objectives are to:
- Create awareness about blogs, blogging and citizen journalism (Click here for more info on citizen journalism)
- To teach journalists how to blog i.e. creating and managing blogs
- To build a free blog for every mainstream journalist in Nigeria
- 3MI: Mainstream Media Meets the Internet
The focus of 3MI is on developing and deploying websites and applications that are of general interest to Nigerians. Areas of concentration include:
- Websites for Volunteer projects, NGOs and Non-profits associations and Agencies
- Websites that highlight the plight and give a voice to marginalized sectors and people in the society
- Media websites (for magazines, newspaper sections, columns, and other print based publications)
- Free-to-use web based services and knowledge resources
- Commemorative websites (for people and events, issues and architectural structures)
- Databanks and knowledgebases
- Public document repositories
- Web content aggregators
Participation
Participation is by invitation and referrals ONLY
Roles
We (NaijaLive):
- Brainstorm and develop workable ideas in conjunction with the partner
- Supply technical skills by building a demonstration prototype (where required) and eventually a full working version of the generated idea (i.e. in the form of a website, web application or web portal)
- Develop written proposals (where required) to be used in the sourcing of an idea’s sponsors
- Provide web hosting and technical support for both prototype and full versions
- Develop documentation and media campaigns (e.g. press briefs, press releases, PR articles, usage manuals, advertising campaigns, basic graphics and all other related content)
You (Media Partner):
- Brainstorm and develop workable ideas in conjunction with NaijaLive
- Create awareness about the developed idea by publishing the material developed by us in #5 above, in addition to personally generated material. Infusing same into columns, articles and other write-ups
- Seek out and obtain sponsorship and support by leveraging your positions as media personalities
Benefits of being a Partner
There are numerous benefits and potentially countless more for media partners. These include:
- 50% partner commissions for sponsored projects
- A free personal website/weblog
- Official recognition as a NaijaLive Network Development Partner
- Certificate of Partnership
Conclusion
Pens & Programs is a unique opportunity for newspaper publishers, media houses, journalists and columnists/contributors to make their mark in the development of journalism in Nigeria. It is our hope that with time we shall be able to make our offers open to all media practitioners and personalities.
We love you all!